Null Wines
New York, NY
Premium, non-alcoholic Null Wines engaged District One to focus on public relations — positioning the brand as a leader in the non-alcoholic beverage industry through multiple releases — and with a secondary emphasis on event and content creation, production, and planning.
Over a yearlong PR campaign, District One helped Null Wines earn 75+ pieces of quality press with an emphasis on the product line and non-alcoholic drinks thought leadership, including coverage at The New York Times Wirecutter, Wine Enthusiast, Imbibe Magazine, Thrillist, Food & Wine Magazine, Bloomberg, The Washington Post, GQ, Forbes, Condé Nast Traveler, The Kitchn, Buzzfeed, InsideHook, Cosmopolitan, Eater, USA Today, The New York Post, Cool Hunting, Maxim, People, and more.
In addition, District One helped Null produce media events, achieve social media growth, and up website sales conversions and search status.