Lunar Hard Seltzer

The first and only craft hard seltzer spotlighting Asian flavors — made with real fruit from Asia and the U.S. — Lunar Hard Seltzer engaged District One to help increase local and national media coverage, particularly around their limited-release Heritage Line chef collaborations, and help position founders Kevin Wong and Sean Ro as thought leaders in the hard seltzer category.

Over an eight month campaign, District One helped Lunar earn 50+ pieces of quality press with an emphasis on the product line and founder thought leadership, including coverage at Rolling Stone, Bon Appétit, Mic, Delish, Nylon, Hypebeast, Yahoo, Eater, Insider, Thrillist, Gear Patrol, Food Network, TODAY, Brewbound, and VinePair — who celebrated Lunar with a 2022 Next Wave Rising Drinks Brand of the Year Award.