Kitsby

In order to address pain points at the exposure and awareness phase of the sales funnel, District One partnered with Asian-inspired culinary kit company Kitsby to earn quality media coverage that would help Kitsby’s ideal audience discover their products. Our campaign started with the 2022 release of Kitsby’s seasonal Mid-Autumn Festival mooncake collections, with press efforts resulting in coverage including in Food Network, Bon Appétit, Eater, Buzzfeed, Vice, and more. In addition, we worked with Kitsby to produce and host a Brooklyn media event that hosted media and tastemakers from New York Magazine, Thrillist, Eater, Insider, GQ, Well + Good, PAPER, and more. See event recap here.

Following that success, our focus shifted to the holiday gift giving season followed by Lunar New Year, with an emphasis on limited-time products such as Thanksgiving pies and Christmas panettone, plus cornerstone products such as baking kits and new savory kits like Kitsby x Mike Chen collaboration the Ultimate Hotpot Kit. With the goal of targeting gift guides, Kitsby received coverage including from Saveur, Thrillist, The New York Post, Food Network, Eater, Trend Hunter, PASTE, and more.

Additionally, we worked to position Kitsby founder Amy Hsiao as an entrepreneur to watch and category thought leader, garnering founder profiles and expert insight coverage at Forbes, Thrillist, Contender Brands Podcast, Sweety High, and more. Over an eight month campaign, District One helped Kitsby earn 35+ pieces of quality press with an emphasis on getting potential customers past the discovery phase and into the decision and purchase stage where Kitsby already excels.