Us Two Tea
New York, NY
Us Two Tea is a first-of-its-kind importer of high-grade loose leaf Taiwanese tea packaged in sustainable 100% corn-fiber sachets. Working with Shanghai-born founder Maggie Ranmu Xue to amplify her mission of increasing Asian representation in the tea industry, District One was tasked with growing consumer awareness, engagement, and driving overall sales efforts around core products like the Oolong and Baozhong teas.
Combining media-facing strategies such as planning a targeted holiday gifting campaign as well as pitching entrepreneurship and cultural, trend-based angles, we secured results across publications such as Refinery29, Saveur, Imbibe, Thrillist and a dedicated feature on Forbes. We also helped develop and build out Us Two Tea’s noteworthy partnerships with likeminded brands like Sundae Service and Uniqlay ceramics.