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    overview

    Us Two Tea is a first-of-its-kind  importer of high-grade Taiwanese tea. Starting our partnership with  founder Maggie Xue, in 2020, we were tasked with growing consumer awareness, engagement, and driving overall sales efforts. Via a targeted holiday gifting campaign, and via cultural & trend-based pitching, we secured results across Refinery29, Saveur, Imbibe, Thrillist and a dedicated feature on Forbes. We also helped develop and build out noteworthy partnerships with brands like Sundae Service & Uniqlay ceramics.

    STRATEGY

    Get The Word Out

    Working across a crowded holiday market, we helped Us Two Tea stand out— sampling lifestyle, food and beverage, and business media; as well as social influencers to secure Us Two Tea coverage. We ultimately generated press in People, Forbes, Refinery29, Saveur, Imbibe, Shape, and Thrillist, among many other publications, and received ongoing mentions by influencers like Ewa & Jeremy Ko.

    Position Us Two Tea

    As a new company with the potential to be a unique player in the tea market, it was important to set a clear brand position.

    Set The Stage For Expansion

    Utilizing the press hits & momentum we built over our 6-month contract, Us Two Tea is now poised to grow via investors & new DTC/B2B opportunities.

    PRESS

    People

    Us Two Tea was spotlighted in People's holiday gift guide as an affordable present to give during the holiday season.

    Forbes

    Founder Maggie Xue was written about in Forbes, explaining her mission to make tea culture accessible.

    Cool Hunting

    Us Two Tea's variety pack of four was featured on Cool Hunting for being an ideal assortment and for its high quality and sustainable sourcing.