Us Two Tea is a first-of-its-kind importer of high-grade Taiwanese tea. Starting our partnership with founder Maggie Xue, in 2020, we were tasked with growing consumer awareness, engagement, and driving overall sales efforts. Via a targeted holiday gifting campaign, and via cultural & trend-based pitching, we secured results across Refinery29, Saveur, Imbibe, Thrillist and a dedicated feature on Forbes. We also helped develop and build out noteworthy partnerships with brands like Sundae Service & Uniqlay ceramics.
Get The Word Out
Working across a crowded holiday market, we helped Us Two Tea stand out— sampling lifestyle, food and beverage, and business media; as well as social influencers to secure Us Two Tea coverage. We ultimately generated press in People, Forbes, Refinery29, Saveur, Imbibe, Shape, and Thrillist, among many other publications, and received ongoing mentions by influencers like Ewa & Jeremy Ko.
Position Us Two Tea
As a new company with the potential to be a unique player in the tea market, it was important to set a clear brand position.
Set The Stage For Expansion
Utilizing the press hits & momentum we built over our 6-month contract, Us Two Tea is now poised to grow via investors & new DTC/B2B opportunities.
Founder Maggie Xue was written about in Forbes, explaining her mission to make tea culture accessible.
Us Two Tea's variety pack of four was featured on Cool Hunting for being an ideal assortment and for its high quality and sustainable sourcing.