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    Overview

    Saxelby Cheesemongers is New York City's first all-American cheese distributor. Founder Anne Saxelby engaged us to revamp the company's digital presence due to declining brick-and-mortar sales. We made UX improvements to her website's interface, boosted her SEO, grew her social media, oversaw content production, and jumped her revenue drastically with high returns on the digital ads we manage. With a mix of paid ads and SEO strategies, we grew the company’s e-commerce revenue over 263% in just one quarter.

    Results

    + 70% Conversation Rate

    Increased e-commerce revenue by creating a preforming website and integrating remarketing campaigns across Facebook, Instagram, Google, and Email. 


    + 103% Organic Site Visitors

    Drew a 103% y/y increase in organic search engine visitors by re-designing the website, creating SEO blogs, and imbedding custom data fields to gain rank on competitive Google search terms.

    + 500%  Social Media Visitors

    Drove awareness and positioned the brand as and industry leaders and tastemakers through Facebook and Instagram, yielding hundreds of new daily visitors.

    + 263% Revenue Increase

    Increased overall e-commerce revenue compared to the previous year by leveraging paid and earned media and by optimizing the website and marketing funnel.

    Services

    Digital Advertising

    Increased e-commerce revenue by over 263% in one quarter using Google and Facebook Ads attaining an average campaign return on ad spend in excess of 2,000%.

    Social Media Management

    By curating and posting monthly content calendars, actively engaging with brand audience, and directing customer service requests, we increased website traffic from social media increased by over 500%.

    Website Optimization

    Implemented frontend UI/UX best practices, ADA accessibility, and restructured the backend for speed, SEO, Klaviyo email marketing, and more.