Nguyen Coffee Supply is a first-of-its-kind Vietnamese coffee importer and roaster. Founder Sahra Nguyen engaged us to handle PR in 2019. After securing several dozen media features in the Wall Street Journal, Forbes, Vice, and more, District One was contracted to build a robust revenue-driving e-commerce ecosystem via Shopify in 2020. With a mix of paid ads and SEO strategies, we grew the company’s revenue 750% compared to the previous 6 months.
+450% Organic Visitors
Drew 450% additional organic users by leveraging culturally relevant SEO blogs and obtaining top rank for competitive Google search terms.
> 30 Press Placements
Drove awareness via media features, including CNN, Vice, Forbes, the WSJ,and more, yielding hundreds of backlinks thousands of daily visitors.
+ 370% Ads Profitability
Increased efficiency of paid media channels by creating high performance marketing campaigns across Facebook, Instagram, Google, and Youtube.
+750% Overall Revenue
Increased overall e-commerce revenue compared to the previous two quarters; including paid and non-paid media.
Nguyen Coffee Supply was included in a full-page Wall Street Journal featuring declaring Vietnamese coffee a hot trend in beverages. Founder Sahra Nguyen is featured in the article, as is the Loyalty 100% Coffee.
Vice profiled founder Sahra Nguyen's vision to "change the trajectory of Vietnamese coffee," leading by example to increase transparency and inclusivity within coffee.
In this travel feature, Forbes interviews founder Sahra Nguyen about her expert picks for Vietnamese coffee shops, roasters, and cafés in Ho Chi Minh City, Hanoi, Da Lat, and beyond.