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    Overview

    Madame Vo is one of New York City's leading Vietnamese restaurant groups, comprising the original noodle-focused Madame Vo Kitchen as well as Vietnamese barbecue restaurant Madame Vo BBQ. Owners Yen Vo and Chef Jimmy Ly retained District One to generate buzz for the restaurants through press + social media, as well as build a larger digital lifestyle brand in the wake of COVID-19. 

    Press

    New York Times

    Madame Vo BBQ was the first-ever Vietnamese restaurant to be reviewed by the New York Times' Restaurant Critic Pete Wells, who named it a Critic's Pick for the signature Beef 7 Ways tasting menu. 

    Thrillist

    Thrillist's Kat Thompson spotlighted Madame Vo BBQ's unique take on Vietnamese barbecue—in particular, Chef Jimmy Ly's rendition of the classic Vietnamese feast of Beef 7 Ways.  

    Grubstreet

    "There's never been a better time to eat Vietnamese food in New York," says Grubstreet, naming Madame Vo one of the leaders in the city's current Golden Age of Vietnamese Food.